Customer Value, Acquisition, and Retention
Completed by GIRUM WORKU
December 25, 2025
4 hours (approximately)
GIRUM WORKU 's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Relationship Building
- Category: Brand Loyalty
- Category: Data-Driven Marketing
- Category: Customer Insights
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Predictive Modeling
- Category: Customer Analysis
- Category: Customer Data Management
- Category: Customer Acquisition Management
- Category: Return On Investment
- Category: Loyalty Programs
