Product Management: Initial Product Strategy and Plan
Completed by NG KONG WEY KENNETH
March 11, 2026
18 hours (approximately)
NG KONG WEY KENNETH 's account is verified. Coursera certifies their successful completion of Product Management: Initial Product Strategy and Plan
What you will learn
Identify the product concept using tools and techniques
Perform a product external assessment and internal assessment and record your findings in a SWOT template
Analyze market and solution requirements and develop a market requirements document (MRD)
Develop a product roadmap and perform a financial analysis using a business case
Skills you will gain
- Category: Product Roadmaps
- Category: Product Strategy
- Category: Marketing Planning
- Category: User Requirements Documents
- Category: Project Documentation
- Category: Competitive Analysis
- Category: Market Analysis
- Category: Team Building
- Category: Financial Analysis
- Category: Product Lifecycle Management
- Category: New Product Development
- Category: Product Planning
