Digital Marketing Landscape
Completed by Lekshmi Mohan
April 16, 2026
11 hours (approximately)
Lekshmi Mohan's account is verified. Coursera certifies their successful completion of Digital Marketing Landscape
What you will learn
Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.
Skills you will gain
- Category: Marketing Strategies
- Category: Customer Engagement
- Category: Strategic Marketing
- Category: Digital Marketing
- Category: Marketing Planning
- Category: UI/UX Strategy
- Category: Social Media Marketing
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Marketing
- Category: Content Optimization
