Product Management: Initial Product Strategy and Plan
Completed by David Alejandro Gadea Zelaya
August 13, 2025
18 hours (approximately)
David Alejandro Gadea Zelaya's account is verified. Coursera certifies their successful completion of Product Management: Initial Product Strategy and Plan
What you will learn
Identify the product concept using tools and techniques
Perform a product external assessment and internal assessment and record your findings in a SWOT template
Analyze market and solution requirements and develop a market requirements document (MRD)
Develop a product roadmap and perform a financial analysis using a business case
Skills you will gain
- Category: Product Development
- Category: Project Documentation
- Category: Competitive Analysis
- Category: Product Lifecycle Management
- Category: New Product Development
- Category: Project Planning
- Category: Product Strategy
- Category: Market Research
- Category: Team Building
- Category: Product Planning
- Category: Product Marketing
- Category: Marketing Planning
