The Marketing Plan
Completed by Justin Humphries
May 2, 2025
16 hours (approximately)
Justin Humphries's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Financial Management
- Category: Market Analysis
- Category: Planning
- Category: Performance Metric
- Category: Marketing Channel
- Category: Customer Retention
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Integrated Marketing Communications
- Category: Market Research
- Category: Performance Measurement
