Introduction to Digital Marketing
Completed by Adriana Lopez
January 16, 2026
12 hours (approximately)
Adriana Lopez's account is verified. Coursera certifies their successful completion of Introduction to Digital Marketing
What you will learn
Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field
Skills you will gain
- Category: Data-Driven Marketing
- Category: Digital Media Strategy
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Social Media Analytics
- Category: Digital Marketing Tools
- Category: Digital Advertising
- Category: Content Performance Analysis
- Category: Social Media
- Category: Growth Strategies
- Category: Pay Per Click Advertising
- Category: Digital Content
