Google Tag Manager : Advanced Tracking & Analytics
Completed by Madeleine Royere-Koonings
January 8, 2026
6 hours (approximately)
Madeleine Royere-Koonings's account is verified. Coursera certifies their successful completion of Google Tag Manager : Advanced Tracking & Analytics
What you will learn
Set up Google Tag Manager on platforms like Wix, WordPress, and Shopify for seamless tracking.
Implement essential tags like Google Analytics, Google Ads, and Facebook Pixel for performance tracking.
Master triggers, variables, and custom tags to track clicks, scrolls, and user interactions.
Use Data Layer to manage and send complex data to Google Tag Manager for precise tracking.
Skills you will gain
- Category: Facebook
- Category: Conversion Funnel Analysis
- Category: Marketing Effectiveness
- Category: Google Ads
- Category: Digital Marketing Tools
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Content Management Systems
- Category: Google Analytics
- Category: Digital Advertising
- Category: Data Collection
- Category: Marketing Strategies
