Google Ads for Beginners
Completed by Riccardo Fabbri-Brand
January 18, 2026
2 hours (approximately)
Riccardo Fabbri-Brand's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Campaign Management
- Category: Advertising Campaigns
- Category: Paid media
- Category: Target Audience
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Digital Advertising
- Category: Advertising
- Category: Pay Per Click Advertising
- Category: Return On Investment
- Category: Keyword Research
- Category: Online Advertising
