Drive Growth with Lifecycle
Completed by Seth Trachtman
August 3, 2026
2 hours (approximately)
Seth Trachtman's account is verified. Coursera certifies their successful completion of Drive Growth with Lifecycle
What you will learn
Analyze lifecycle funnels to identify growth opportunities and bottlenecks
Apply upsell, cross-sell, and referral strategies based on customer signals
Build and launch lifecycle growth programs using HubSpot workflows
Evaluate program performance using ROI, revenue metrics, and scalability frameworks
Skills you will gain
- Category: Customer Engagement
- Category: Marketing Effectiveness
- Category: Performance Measurement
- Category: Data-Driven Marketing
- Category: Customer Acquisition Management
- Category: Growth Strategies
- Category: Business Metrics
- Category: Scalability
- Category: Marketing Analytics
- Category: HubSpot CRM
- Category: Campaign Planning
- Category: Customer Communications Management
