Google Search Advertising Foundations
Completed by Vincent Jaeger
March 18, 2026
22 hours (approximately)
Vincent Jaeger's account is verified. Coursera certifies their successful completion of Google Search Advertising Foundations
What you will learn
The benefits and capabilities of Google Ads
The fundamentals of keyword targeting, research, and planning
Essential terms and metrics to assess a Google Ads campaign
How assets can affect campaign performance
Skills you will gain
- Category: Campaign Management
- Category: Marketing Strategies
- Category: Advertising
- Category: Digital Advertising
- Category: Google Ads
- Category: Performance Metric
- Category: Automation
- Category: Advertising Campaigns
- Category: Bidding
- Category: Pay Per Click Advertising
- Category: Search Engine Marketing
- Category: Online Advertising
