Global Marketing: Cultural Frameworks
Completed by Susan Zuniga
June 11, 2024
14 hours (approximately)
Susan Zuniga's account is verified. Coursera certifies their successful completion of Global Marketing: Cultural Frameworks
What you will learn
Understand what culture is, how culture manifests itself in individuals and the environment, and how it is studied.
Predict consumer and employee behavior in different cultural markets and dynamic cultural settings.
Suggest ways to more effectively manage organizations across cultural boundaries.
Understand similarities and differences between national and organizational culture.
Skills you will gain
- Category: Human Resource Management
- Category: Diversity Marketing
- Category: Coordination
- Category: Cultural Responsiveness
- Category: Brand Marketing
- Category: Culture Transformation
- Category: Cultural Sensitivity
- Category: Diversity Awareness
- Category: Global Marketing
- Category: Culture
- Category: Cultural Diversity
- Category: Intercultural Competence
