Behavioral Marketing
Completed by Kathy Baba
May 16, 2025
7 hours (approximately)
Kathy Baba's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Personalized Campaigns
- Category: Customer Relationship Management
- Category: Target Market
- Category: Cross-Channel Marketing
- Category: Social Media Marketing
- Category: Google Ads
- Category: Driving engagement
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Data Collection
