Behavioral Marketing
Completed by Kathy Baba
May 16, 2025
7 hours (approximately)
Kathy Baba's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Social Media Marketing
- Category: Cross-Channel Marketing
- Category: Target Market
- Category: Personalized Campaigns
- Category: Customer Relationship Management
- Category: Data-Driven Marketing
- Category: Data Collection
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Digital Marketing
