Behavioral Marketing
Completed by Kathy Baba
May 16, 2025
7 hours (approximately)
Kathy Baba's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Social Media Marketing
- Category: Target Market
- Category: Customer Relationship Management
- Category: Online Advertising
- Category: Personalized Campaigns
- Category: Digital Advertising
- Category: Driving engagement
- Category: Data-Driven Marketing
- Category: Google Ads
- Category: Digital Marketing
- Category: Marketing Effectiveness
- Category: Cross-Channel Marketing
