The Marketing Plan
Completed by Jennifer Terpstra
January 19, 2017
16 hours (approximately)
Jennifer Terpstra's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Market Analysis
- Category: Financial Management
- Category: Planning
- Category: Customer Analysis
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Performance Measurement
- Category: Market Research
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Management
