Google Ads for Beginners
Completed by Alena Erfjord McCarthy
November 3, 2024
2 hours (approximately)
Alena Erfjord McCarthy's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Return On Investment
- Category: Keyword Research
- Category: Advertising Campaigns
- Category: Advertising
- Category: Campaign Management
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Target Audience
- Category: Google Ads
- Category: Online Advertising
- Category: Pay Per Click Advertising
- Category: Paid media
