Digital Marketing
Completed by Robert McPherson
October 24, 2025
20 hours (approximately)
Robert McPherson's account is verified. Coursera certifies their successful completion of Digital Marketing
What you will learn
Define what digital marketing is and how it applies to modern business
Plan and launch a digital marketing campaign with measurable outcomes
Apply B2B marketing tactics to specific audience segments
Use digital marketing tools like Adobe Express to create and manage content
Skills you will gain
- Category: Lead Generation
- Category: Marketing Strategies
- Category: Product Promotion
- Category: Marketing Effectiveness
- Category: Marketing Planning
- Category: Driving engagement
- Category: Promotions and Campaigns
- Category: Advertising
- Category: Target Market
- Category: Marketing Strategy and Techniques
- Category: Customer Relationship Management
- Category: Conversion Funnel Analysis
