Sustainable Marketing and Consumer Trends
Completed by Michael Treco
July 3, 2025
19 hours (approximately)
Michael Treco's account is verified. Coursera certifies their successful completion of Sustainable Marketing and Consumer Trends
What you will learn
Create a marketing strategy that supports a circular business model.
Identify key motivators and barriers that influence sustainable consumer behavior.
Discover how a company's purpose, values, and messaging shape a sustainability-aligned brand.
Apply knowledge of policy, market trends, and traceability tools to develop sustainability messaging.
Skills you will gain
- Category: Market Opportunities
- Category: Environmental Issue
- Category: Driving engagement
- Category: Advertising
- Category: Brand Marketing
- Category: Customer Engagement
- Category: Sustainability Standards
- Category: Data-Driven Marketing
- Category: Regulatory Requirements
- Category: Law, Regulation, and Compliance
- Category: Emerging Technologies
- Category: Marketing Management
