Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Angel Sosa Rios
August 30, 2025
18 hours (approximately)
Angel Sosa Rios's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Consumer Behaviour
- Category: Data-Driven Decision-Making
- Category: Data Ethics
- Category: MarTech
- Category: Journey Mapping
- Category: Cross-Channel Marketing
- Category: Strategic Communication
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Social Media
- Category: Marketing Automation
- Category: Integrated Marketing Communications
