Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Tamera Robinson
September 25, 2024
18 hours (approximately)
Tamera Robinson's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Digital Marketing
- Category: Social Media
- Category: Journey Mapping
- Category: Cross-Channel Marketing
- Category: Data Ethics
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Marketing Automation
- Category: MarTech
- Category: Digital Media Strategy
