Strategic Brand Management
Completed by Deepti Kardile
September 10, 2025
33 hours (approximately)
Deepti Kardile's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Brand Strategy
- Category: Brand Management
- Category: Brand Marketing
- Category: Brand Loyalty
- Category: Business Metrics
- Category: Product Lifecycle Management
- Category: Strategic Marketing
- Category: Cross-Channel Marketing
- Category: Marketing Management
- Category: Continuous Monitoring
- Category: Business Valuation
