Search Engine Marketing
Completed by Heena Dawar
June 12, 2025
15 hours (approximately)
Heena Dawar's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Digital Advertising
- Category: Media Buying
- Category: Online Advertising
- Category: Pay Per Click Advertising
- Category: Target Audience
- Category: Paid media
- Category: Search Engine Optimization
- Category: Marketing Automation
- Category: Google Analytics
- Category: Campaign Management
- Category: Advertising Campaigns
- Category: Digital Marketing Campaigns
