Sustainable Marketing and Consumer Trends
Completed by Alejandra Urbina Vallejo
November 24, 2025
19 hours (approximately)
Alejandra Urbina Vallejo's account is verified. Coursera certifies their successful completion of Sustainable Marketing and Consumer Trends
What you will learn
Create a marketing strategy that supports a circular business model.
Identify key motivators and barriers that influence sustainable consumer behavior.
Discover how a company's purpose, values, and messaging shape a sustainability-aligned brand.
Apply knowledge of policy, market trends, and traceability tools to develop sustainability messaging.
Skills you will gain
- Category: Brand Marketing
- Category: Market Opportunities
- Category: Branding
- Category: Emerging Technologies
- Category: Ethical Standards And Conduct
- Category: Sustainable Business
- Category: Advertising
- Category: Environmental Social And Corporate Governance (ESG)
- Category: Corporate Sustainability
- Category: Driving engagement
- Category: Marketing Communications
- Category: Engineering Management
