Marketing Management
Completed by Jayanshi Jain
October 30, 2025
9 hours (approximately)
Jayanshi Jain's account is verified. Coursera certifies their successful completion of Marketing Management
What you will learn
Craft and implement customer-centric marketing strategies that drive growth.
Leverage key marketing frameworks to position brands for success.
Analyze markets through segmentation, competitive insights, and brand positioning.
Design impactful marketing plans to achieve business objectives.
Skills you will gain
- Category: Target Market
- Category: Consumer Behaviour
- Category: Marketing Strategy and Techniques
- Category: Communication Planning
- Category: Strategic Marketing
- Category: Branding
- Category: Product Lining
- Category: Marketing Communications
- Category: Brand Strategy
- Category: Market Opportunities
- Category: Product Lifecycle Management
- Category: Product Management
