Digital Marketing Landscape
Completed by Mohit Kumar Chauhan
February 18, 2026
11 hours (approximately)
Mohit Kumar Chauhan 's account is verified. Coursera certifies their successful completion of Digital Marketing Landscape
What you will learn
Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.
Skills you will gain
- Category: Content Optimization
- Category: Marketing Planning
- Category: Social Media Marketing
- Category: E-Commerce
- Category: Digital Advertising
- Category: Brand Awareness
- Category: Customer Engagement
- Category: UI/UX Strategy
- Category: Marketing
- Category: Digital Content
- Category: Strategic Marketing
- Category: Marketing Strategies

