Fundamentals of Customer Acquisition Management
Completed by Amy Versaw
November 3, 2025
1 hours (approximately)
Amy Versaw's account is verified. Coursera certifies their successful completion of Fundamentals of Customer Acquisition Management
What you will learn
Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.
Examine branding principles and their impact on customer engagement across the marketing funnel.
Analyze successful customer acquisition cases across industries.
Apply analytical tools to measure and enhance acquisition efforts.
Skills you will gain
- Category: Customer Insights
- Category: Brand Management
- Category: Marketing Analytics
- Category: Data-Driven Marketing
- Category: Customer Acquisition Management
- Category: Campaign Management
- Category: Branding
- Category: Performance Measurement
- Category: Marketing Channel
- Category: Marketing
- Category: Brand Loyalty
- Category: Target Audience
