Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Jose Manuel de la Paz
June 15, 2016
18 hours (approximately)
Jose Manuel de la Paz's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Channel
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Marketing Automation
- Category: MarTech
- Category: Communication Strategies
- Category: Strategic Communication
- Category: Integrated Marketing Communications
- Category: Data-Driven Marketing
- Category: Personalized Campaigns
- Category: AI Personalization
- Category: Marketing Analytics
