Measure and Optimize Social Media Marketing Campaigns
Completed by Erick Santiago Mahecha Tafur
June 18, 2026
12 hours (approximately)
Erick Santiago Mahecha Tafur's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Presentations
- Category: Data Analysis
- Category: Marketing Effectiveness
- Category: A/B Testing
- Category: Digital Marketing
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Social Media Campaigns
- Category: Performance Reporting
- Category: Social Media Analytics
- Category: Return On Investment
