From Likes to Leads: Interact with Customers Online
Completed by José Helman Palitot de Oliveira Filho
December 14, 2022
20 hours (approximately)
José Helman Palitot de Oliveira Filho's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Paid media
- Category: Social Media
- Category: Content Creation
- Category: Driving engagement
- Category: Digital Advertising
- Category: Drive Engagement
- Category: Social Media Strategy
- Category: Social Media Content
- Category: Social Media Marketing
- Category: Online Advertising
- Category: Advertising
- Category: Customer Engagement
