Introduction to Strategic Brand Management
Completed by Avani Prabha
January 23, 2026
16 hours (approximately)
Avani Prabha's account is verified. Coursera certifies their successful completion of Introduction to Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Business-To-Consumer
- Category: Brand Marketing
- Category: Plan Execution
- Category: Business Strategy
- Category: Brand Management
- Category: Branding
- Category: Business Valuation
- Category: Brand Strategy
- Category: Strategic Marketing
- Category: Product Lining
- Category: B2B Sales
- Category: Competitive Analysis
