Digital Marketing Capstone
Completed by MOHAMMAD REZAALI
October 3, 2025
17 hours (approximately)
MOHAMMAD REZAALI's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Content Strategy
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Performance Analysis
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Journey Mapping
- Category: Digital Media Strategy
- Category: Key Performance Indicators (KPIs)
- Category: Data Collection
- Category: Email Marketing
