Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Robin Lanette DeMonia
October 9, 2016
18 hours (approximately)
Robin Lanette DeMonia's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Digital Brand Strategy
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Social Media Marketing
- Category: Search Engine Marketing
- Category: Web Analytics and SEO
- Category: Direct Marketing
- Category: Keyword Research
- Category: Content Strategy
- Category: Data-Driven Marketing
- Category: Marketing Management
- Category: Marketing Planning
