Foundations of Digital Marketing and E-commerce
Completed by Luanna Brianezi Dos Santos
October 21, 2025
12 hours (approximately)
Luanna Brianezi Dos Santos's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance marketing
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Marketing
- Category: Marketing Analytics
- Category: Branding
- Category: Search Engine Marketing
- Category: Data-Driven Decision-Making
- Category: Journey Mapping
- Category: Email Marketing
