AI SEO: Mastering Generative Engine Optimization (GEO)
Completed by Piers Margetts
January 23, 2026
4 hours (approximately)
Piers Margetts's account is verified. Coursera certifies their successful completion of AI SEO: Mastering Generative Engine Optimization (GEO)
What you will learn
Learn to draft content that gets noticed by leading AI search platforms, including Google AI Overviews, Bing Copilot, Perplexity, and ChatGPT
Develop a clear understanding of how SEO has evolved into AI-powered SEO, reshaping visibility, discovery, and user intent
Compare traditional SEO with AI-driven SEO by exploring entities, topical authority, and GEO strategies in action
Evaluate GEO performance by working with real datasets and uncover new opportunities to optimize for AI-driven results
Skills you will gain
- Category: Data Strategy
- Category: Content Creation
- Category: Search Engine Optimization
- Category: Content Marketing
- Category: Content Performance Analysis
- Category: Generative AI
- Category: Analysis
- Category: Web Analytics and SEO
- Category: Content Development and Management
- Category: Content Optimization
- Category: Digital Marketing
- Category: Web Content
