The Marketing Plan
Completed by Virág Keresztes
August 13, 2023
16 hours (approximately)
Virág Keresztes's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Communications
- Category: Market Analysis
- Category: Performance Metric
- Category: Financial Management
- Category: Performance Measurement
- Category: Customer Retention
- Category: Marketing Channel
- Category: Customer Analysis
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Planning
- Category: Integrated Marketing Communications
