Marketing in a Digital World
Completed by Melanie Barbara Queitsch
June 3, 2015
28 hours (approximately)
Melanie Barbara Queitsch's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Strategic Marketing
- Category: Marketing
- Category: Earned Media
- Category: Customer Engagement
- Category: Digital Transformation
- Category: Marketing Management
- Category: Promotional Strategies
- Category: Digital Marketing
- Category: Digital Marketing Tools
- Category: Marketing Planning
- Category: Marketing Strategy and Techniques
- Category: Brand Management
