Google Ads for Beginners
Completed by Lim Xiang Yi
November 22, 2025
2 hours (approximately)
Lim Xiang Yi's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Digital Marketing
- Category: Target Audience
- Category: Pay Per Click Advertising
- Category: Campaign Management
- Category: Return On Investment
- Category: Google Ads
- Category: Digital Advertising
- Category: Search Engine Marketing
- Category: Marketing
- Category: Online Advertising
- Category: Keyword Research
- Category: Paid media
