Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Giovanni Tellini
October 10, 2016
18 hours (approximately)
Giovanni Tellini's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Content Strategy
- Category: Content Marketing
- Category: Marketing Planning
- Category: Web Analytics and SEO
- Category: Marketing
- Category: Social Media
- Category: Digital Brand Strategy
- Category: Digital Media Strategy
- Category: Digital Marketing
- Category: Marketing Management
- Category: Strategic Marketing
- Category: Direct Marketing
