Behavioral Marketing
Completed by Maria Brigitha Andianca
March 12, 2025
7 hours (approximately)
Maria Brigitha Andianca's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Driving engagement
- Category: Digital Marketing
- Category: Customer Relationship Management
- Category: Digital Advertising
- Category: Google Ads
- Category: Personalized Campaigns
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Marketing Analytics
- Category: Online Advertising
- Category: Email Marketing
- Category: Marketing Effectiveness
