Behavioral Marketing
Completed by Maria Brigitha Andianca
March 12, 2025
7 hours (approximately)
Maria Brigitha Andianca's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Social Media Marketing
- Category: Online Advertising
- Category: Marketing Effectiveness
- Category: Marketing Strategies
- Category: Data Collection
- Category: Customer Relationship Management
- Category: Google Ads
- Category: Digital Marketing
- Category: Cross-Channel Marketing
- Category: Target Market
- Category: Digital Advertising
