Behavioral Marketing
Completed by Maria Brigitha Andianca
March 12, 2025
7 hours (approximately)
Maria Brigitha Andianca's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Data Collection
- Category: Target Market
- Category: Customer Relationship Management
- Category: Cross-Channel Marketing
- Category: Marketing Analytics
- Category: Driving engagement
- Category: Google Ads
- Category: Data-Driven Marketing
- Category: Social Media Marketing
- Category: Marketing Strategies
- Category: Personalized Campaigns
- Category: Email Marketing
