Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Whitney Elizabeth Quinn
January 18, 2016
18 hours (approximately)
Whitney Elizabeth Quinn's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Communications
- Category: Online Advertising
- Category: Strategic Communication
- Category: Marketing Analytics
- Category: Communication Strategies
- Category: Data-Driven Marketing
- Category: Personalized Campaigns
- Category: Journey Mapping
- Category: Social Media
- Category: Data-Driven Decision-Making
- Category: Marketing Automation
- Category: MarTech
