Foundations of Digital Marketing and E-commerce
Completed by Sofia Emperatriz Malpartida Pacheco
June 26, 2026
12 hours (approximately)
Sofia Emperatriz Malpartida Pacheco's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Journey Mapping
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Marketing
- Category: Marketing Analytics
- Category: Branding
- Category: Search Engine Marketing
- Category: E-Commerce
- Category: Social Media Marketing
