Customer Value in Pricing Strategy
Completed by José Leonel Tovar Campos
July 17, 2022
14 hours (approximately)
José Leonel Tovar Campos's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Decision Making
- Category: Revenue Management
- Category: Case Studies
- Category: Behavioral Economics
- Category: Customer Analysis
- Category: Marketing Psychology
- Category: Global Marketing
- Category: Market Research
- Category: Customer Insights
- Category: Analysis
- Category: Consumer Behaviour
