Behavioral Marketing
Completed by Yao-Ting Wu
September 28, 2025
7 hours (approximately)
Yao-Ting Wu's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Marketing Effectiveness
- Category: Online Advertising
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Personalized Campaigns
- Category: Social Media Marketing
- Category: Customer Relationship Management
- Category: Data Collection
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Driving engagement
- Category: Cross-Channel Marketing
