The Marketing Plan
Completed by Holly Swanson
November 10, 2025
16 hours (approximately)
Holly Swanson's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Performance Measurement
- Category: Performance Metric
- Category: Planning
- Category: Market Research
- Category: Marketing Analytics
- Category: Marketing Channel
- Category: Customer Retention
- Category: Customer Acquisition Management
- Category: Customer Analysis
- Category: Marketing Management
- Category: Marketing Communications
