- Communication
- Marketing Optimization
- Digital Analytics
- Digital Marketing
- Marketing Strategy
Measure and Optimize Social Media Marketing Campaigns
Completed by KEITH JASON TESTA
February 11, 2022
10 hours (approximately)
KEITH JASON TESTA's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
