GenAI for Digital Marketing Specialists
Completed by Lisa Eichelberger
June 2, 2025
2 hours (approximately)
Lisa Eichelberger's account is verified. Coursera certifies their successful completion of GenAI for Digital Marketing Specialists
What you will learn
Understand the core functions of GenAI in digital marketing, distinguish it from traditional approaches, and identify its strengths and weaknesses.
Review case studies and assess the impact of GenAI on digital marketing operations, integrating best practices into your workflow.
Address ethical considerations, including bias, equity, data confidentiality, and security, while using GenAI tools.
Skills you will gain
- Category: Marketing Analytics
- Category: Brand Management
- Category: Data Ethics
- Category: Data Analysis
- Category: Brand Strategy
- Category: Responsible AI
- Category: Branding
- Category: Generative AI
- Category: Content Marketing
- Category: Content Creation
- Category: Data-Driven Marketing
