Digital Marketing
Completed by James Bates
April 21, 2025
20 hours (approximately)
James Bates's account is verified. Coursera certifies their successful completion of Digital Marketing
What you will learn
Define what digital marketing is and how it applies to modern business
Plan and launch a digital marketing campaign with measurable outcomes
Apply B2B marketing tactics to specific audience segments
Use digital marketing tools like Adobe Express to create and manage content
Skills you will gain
- Category: Marketing Effectiveness
- Category: Digital Marketing Campaigns
- Category: Customer Relationship Management
- Category: Product Promotion
- Category: Marketing Strategy and Techniques
- Category: Target Audience
- Category: Lead Generation
- Category: Promotional Strategies
- Category: Advertising
- Category: Driving engagement
- Category: Marketing Planning
- Category: Conversion Funnel Analysis
