Strategic Brand Management
Completed by Biswaranjan Routaray
March 21, 2026
33 hours (approximately)
Biswaranjan Routaray's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Portfolio Management
- Category: Strategic Marketing
- Category: Marketing Management
- Category: Brand Loyalty
- Category: Value Propositions
- Category: Brand Awareness
- Category: Continuous Monitoring
- Category: Integrated Marketing Communications
- Category: Business Valuation
- Category: Product Lifecycle Management
- Category: Competitive Analysis
- Category: Branding
