Google Ads for Beginners
Completed by Carl Jan Mortiz
June 1, 2025
2 hours (approximately)
Carl Jan Mortiz's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Paid media
- Category: Target Audience
- Category: Pay Per Click Advertising
- Category: Google Ads
- Category: Marketing
- Category: Campaign Management
- Category: Return On Investment
- Category: Advertising
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Advertising Campaigns
- Category: Digital Advertising
